CHEETOS

We stewarded this brand for a year and have spent our time supporting its first Super Bowl spot in a decade, building our community and elevating Cheetos’ place in culture. The spot finished #10 in brand affinity during The Big Game and all together we got hundreds millions of impressions in the weeks that followed. It marked a reward for a huge risk, and has begun a new era of Cheetos in pop culture and we helped make Cheetos something fans look forward to seeing on Super Bowl Sunday.